How to tell if you have a viable business.

JANUARY 28, 2018

Do you have a viable business? Are you working your socks off, trading time for money, but there’s just too much month left at the end of the money? Read on to see whether you have a viable business… 

If you’re not selling, you don’t have a business. Harsh I know but so true.

Sales are the backbone of a business. Without sales, you just have a hobby. A rather time-consuming, stress-inducing hobby. Whether your business is product or service based, you still need to be selling. Any activity you do on social media, is selling. Any networking you do, is selling. Any action you take which is in some way linked to your business, is selling. So how can you become natural at sales?

Know what you’re selling  

Some people are natural born sellers and will find this inexplicably easy. Whether you are or not, you need to fully understand what you’re selling (which as it’s your business, you really should) and more importantly, who you’re selling to. Different audiences may have different requirements, as different products may need different strategies. Your sales strategy will be largely dependant on you as a person. If you’re not confident promoting yourself and your offering, you won’t be confident selling your products or service. So start by being confident with yourself, knowing why you set your business, the gap in the market that affirmed you should do so, what’s unique about your business. When you have these answers clear in your mind, you’ll be well on your way to successful selling. Many people will do business with YOU rather than your business. So even if you struggle to encourage people to buy your products, you should be able to sell yourself. After all, who knows you better than you do?

Think about your audience

The key to selling successfully (which is the key point here) is to always (and I mean, ALWAYS) put your customer first. Think of who is on the receiving end. Who is your audience or your target market? Then tailor your pitch to suit them. Ensure it’s an enjoyable experience for them and that what you’re trying to sell engages them, putting them in the limelight.

Show expertise

If you’re passionate about what you do, the ‘subconscious’ selling part should come more naturally. If you truly believe in what you’re selling and fully understand how it can transform someones life, then just speak truthfully and from the heart. Your passion should outshine any shyness or lack of traditional salesmen skills.

Secure the deal

Business can so often be lost as you don’t properly secure the deal. It’s like running a marathon and giving up 10 metres away from the finishing line. An absolute waste of time, money and energy. Follow up any and all sales conversations like your life (and your business) depends on it,  and ensure no stone is left unturned. You KNOW the fortune is in the follow up. 

Now if selling is just not your thing, or it feels like you are going to throw up or pass out with the stress of selling your products or services, then you need to get help. Personal interaction is not something you can outsource, but you can get help. Speak to a sales coach, get some hypnotherapy to help your confidence issues or attend a training course, or get an accountability partner who isn’t a push over.

Alternatively f you need a little help, and a gentle nudge or even a strategic shove in the right direction then join us in Bristol on May 14th 2018.

BOOK HERE >> 

Remember it’s your business and you got into this for a reason, so remember what your WHY was, reconnect with that and get to work. I know you’ve got this…